Franchising: Frequently Asked Questions

What is the investment range for a Fresh City restaurant?

The investment range for a single location is $725,000 to $1,140,00 which includes everything needed to open your Fresh City restaurant. Actual costs may vary depending on location and other factors and additional monies are needed for cash flow expenses during the first few months of operation.

What support will I receive?

Our Pre-Opening support is extensive and includes site selection assistance, a comprehensive Pre-Opening Manual with construction and design specifications, checklists, timelines, vendor contacts, and details for establishing a cohesive restaurant operation prior to opening the restaurant. Our training program begins with Pre-Opening and transitioning into a full operational program.

What specifically is provided in the training program?

A comprehensive nine-week training program at Fresh City University covers food preparation including proprietary recipes, customer service techniques, marketing and promotions, and business methods, in addition to other critical topics.

Will I receive other support?

Yes, a Fresh City consultant will be on location at your restaurant prior to the soft opening, to guide you through the first few days of business, and to assist in planning your grand opening. The Fresh City Franchise team will offer ongoing business consultation, and will share best practices as well as manuals and other training materials, as you grow your business.

What types of marketing and promotions will be provided?

Fresh City will assist you in growing your business through the strategic and tactical implementation of Fresh City branding, marketing, and promotions. You will be provided with materials and programs to help you begin positioning your Fresh City restaurant in your community. Additionally, the Fresh City community support and service program—Thinking Fresh™—will help make your franchise the neighborhood restaurant of choice.

What other fees can I expect to pay?

Fresh City is a royalty-based franchise. Additionally, Fresh City offers several marketing programs, some of which require participation fees. These fees are directed to the production of marketing materials and expenses, as well as expenses incurred in executing the Thinking Fresh program, which provides service and support to local causes such as literacy efforts.